This Teaching Guide was designed to help you have thought- provoking group discussions about Start Something That. Matters, the #1 best-selling book by. Start Something That Matters and millions of other books are available for instant access. Start Something That Matters Paperback – May 15, In , Blake Mycoskie founded TOMS Shoes with a simple business model: “With every pair you purchase, TOMS will give a pair of new. Blake Mycoskie started his shoes company in with a noble cause. He promised to provide a new pair of shoes to needy poor children in Argentina for every.


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Help someone else; it will definitely help you to do so, while helping them.

Start Something That Matters by Blake Mycoskie (TOMS) - Company

Here is what Blake has got to say for entrepreneurs who want to start their own business with a social cause in mind: Identify a need and create something that can really help people. While toms start something that matters for a cause, think like an entrepreneur who sees a product with a potential market, create jobs and generate revenue.

It seems to be in our genetic makeup to capture our best ideas in stories, to enjoy them, to learn from them, and to pass them on to others.


When you have a memorable story about who you are and what your mission is, your success no longer depends on how toms start something that matters you are or how many degrees you have or who you know.

A good story transcends boundaries, breaks barriers, and opens doors. Take Patagonia for example. People do not buy their gear because it is cheaper or warmer than others.

While it is great clothing I buy it because the company has created a story that has less toms start something that matters do with clothing and more to do with the environment. Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

: Start Something That Matters eBook: Blake Mycoskie: Kindle Store

This is exactly why I own a Patagonia jacket that is 6 seasons old. I feel a responsibility due to their story to get my full use of the jacket.

Keep it Simple Simplicity toms start something that matters simple. In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and toms start something that matters it with lessons learned from such other innovative organizations as method, charity: He danced the tango, played polo, drank the wine and even wore the national shoe — the alpargata.

Later on in the trip he visited villages and poverty stricken areas and became aware that many children lacked shoes. Being barefoot meant blisters, sores and infections.

Start Something That Matters: Lessons from TOMS - Recruiterbox Blog

He wanted to do something about it to help. He first thought of a shoe-based charity but it would only last as long as there were donors. Then he thought why not use his existing entrepreneurial talents to create a profitable business which could help provide shoes for the children.


For every pair sold, they donate another pair to a child in need, one for one. He started the toms start something that matters with the help of his polo teacher Alejo, who primarily helped as a translator initially, as well as allowing the use of his family barn to work out of.

After getting a local shoemaker on board and making sample pairs, Mycoskie went back to the USA. His friends loved the shoes, bought pairs from him and put him in touch with stores who might want to sell them.


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